How to Advertise Your Denver Rental Property Successfully

Key Takeaways 

• High-Quality Photos and a Compelling Ad Matter – Professional-looking photos and a well-crafted rental ad are essential for attracting potential tenants. Proper staging, good lighting, and capturing key features of the property and neighborhood can make your listing stand out.
• Use Multiple Marketing Channels for Maximum Exposure – To reach a broad audience, syndicate your rental ad across both online and offline platforms, including real estate websites, social media, yard signs, and local bulletin boards. Regularly monitor and adjust your strategy to improve results.

Vacancies, while inevitable, can eat into your profits. Fortunately, with a great marketing strategy, you can maximize your ROI. A good rental marketing campaign can also help you showcase your property to a broad pool of prospective tenants, increasing your chances of landing the right resident for your property. 

To learn how to effectively advertise your rental properties, our team at TJC Real Estate & Management have put together this guide!

Get the Photography Right 

Rental listings with great pictures will attract a wide pool of prospective tenants. So, investing some time and effort in taking quality photos is worthwhile. 

If you choose to take the photos yourself, make sure to use a quality smartphone, preferably with a minimal resolution of at least 72 pixels. Otherwise, go for professional photography services for quality outwork. The following are some tips to help you get the photography right:

Stage the Property

Make the property look its best. Give the home a thorough cleaning and depersonalize the space by removing photos and painting the walls neutral colors. 

Get the Lighting Right 

Preferably, take the photos during the day when it’s all bright. However, if the weather isn’t great, make sure to make maximum use of the home’s lighting. Good lighting is key for the clarity of photos. 

Develop a Shot List

Make sure your shot list captures every important room of the property including the bedrooms, bathrooms, kitchen, living room, and the outdoor spaces.

Capture the Right Angles 

After staging the property and getting the lighting right, the next thing is to begin the photo sessions. But before you do, make sure you have the angles right. Stand in the area that gives you the widest vantage point, which is the corner of every room. 

Show off the Neighborhood 

You may also want to give prospective tenants an idea of the community they will be part of by capturing some pictures of the surrounding community. 

Draft a Proper Rental Ad

This is now your opportunity to let prospective tenants know why they should rent your property and not your competitor’s across the street. A proper rental ad breaks into two sections. That is, the headline, and the summary:

Headline

This is inarguably the first thing that a prospective tenant will see when they come across your rental ad. A proper headline for a rental ad should include six important things: the rental amount, number of bedrooms and bathrooms, rental property type, property location, and one important selling point. 

For example, “$1,836 – 2 Bed, 2 Bath Single-Family Home in Aurora, Denver with Stunning Views” would be a great headline for your rental listing. This will help prospective tenants get as much information about the property as possible. 

Description 

Next, help tenants visualize what living on the property will be like by telling a story. Use this opportunity to let prospective tenants know about any unique features the residential property comes with like pools, parking spaces, and access to public transportation, and what living in the neighborhood is like. 

You may also use the opportunity to let prospective residents know about any recent property renovations or important policies you have like whether or not you allow pets or subletting. 

Syndicate the Rental Ad

Having a stunning listing is one thing, and bringing it in front of the desired audience is another. Make sure to think about your audience. Where are they more likely to find your rental ad? Is it online, offline, or a combination of both? Ideally, use a combination of both online and offline marketing platforms for maximum reach. 

When it comes to online rental advertising, you should consider populate real estate platform. You should also consider running ads on social media sites as this makes it easier to share within your network. 

When it comes to offline advertising, consider using yard signs, community bulletin boards, posters and flyers, and newspaper ads. Of course, use relevant platforms that work best for your specific scenario. 

Don’t forget to include a call to action along with multiple points of contact so prospective tenants can reach out with inquires or to book showings.

Make Adjustments as Needed

After you have syndicated the ads, make sure to do some follow-ups after that. See what is working and what isn’t and adjust accordingly. You may also want to bump up the listings, especially if trying to rent out in a competitive market. 

If you’re just getting started, though, hiring expert help may be ideal. A local property manager in Denver can provide you with all the help you need.

Bottom Line

With these tips you’ll have an easier time advertising and renting out your property successfully. By implementing these tips you’ll increase your chances of reaching a wider range of prospective tenants, thus reducing vacancy periods. If the process still seems daunting, consider working with a trusted property management company.

TJC Real Estate & Management can walk with you every step of the way! From staging your home and advertising it, to screening prospective tenants and managing day-to-day operations, we’ve got you covered. Get in touch today to learn more about our services!